Is Ning attempting to deflect attention away from its true and only parent? It seems that way. It's sure better to put a known company with a sizable internet footprint front and center as oppose to one that shrouded in mystery. I'm still scouring the web for information on Ning's new parent - Phoenix Social Curation Platform (PSCP) Holdings Limited. As for Noosphere, well, it's still unclear to me what the nature of their "partnership with Ning" is all about. I'll give my opinion/theory in just a bit. Let's first take a look at the facts.